The Middle East market is not just for multinational corporations (MNCs) and large business establishments in banking, finance, aviation, oil, and gas. In fact, the region also serves as a thriving niche for a plethora of diverse small businesses across various sectors.
The benefits of self-service kiosks are not limited to mainstream institutions and businesses like banks, financial institutions, airports, hospitals, large retail outlets, restaurants, and fast-food chains. Even small businesses like car wash outlets, laundries, small cafes, and various other service providers can leverage the benefits of kiosk automation.
In this blog, we?ll delve into how small businesses can benefit from automated kiosk machines.
Expatriate Population and Multi-Language Facility
Before mentioning the actual benefits, it is important to highlight the relevance of the expatriate population in many GCC countries.
Middle Eastern countries like the UAE, Qatar, Kuwait, and Bahrain consist of multi-cultural and multi-linguistic societies, where a significant percentage of the total population comprises expatriates.
The table above contains data published on the Gulf Labour Markets, Migration, and Population website. Based on the data, the UAE has the highest percentage of expatriates, closely followed by Qatar. Even Kuwait has a significant expatriate population.
According to a PWC study, it is estimated that half of the total population of GCC countries consists of expatriates, with the number estimated to be around 30 million.
From this data, it is evident that the majority of GCC countries have a significant expatriate population. Hence, language diversity is a common aspect prevailing in these nations.
Multi-Language Facility of Self-Service Kiosks
One of the major features of self-service kiosk machines is their multi-language functionality. This allows users to select their preferred language from a list of options, facilitating seamless kiosk interactions. As a result, language barriers are eliminated.
The multilingual functionality of self-service kiosks is a highly useful feature for the diverse Middle Eastern population. Irrespective of the industry, this feature helps service providers effectively communicate their offerings and services to their target audience.
Communication is a highly relevant and crucial aspect of every business transaction?it can either make or break a deal! Therefore, businesses leveraging self-service kiosks with multilingual capabilities can enhance customer experiences and ensure seamless service delivery.